(brand switching) and the remainder to primary demand effects (timing acceleration and quantity increases).We demonstrate … that this result does not imply that if a brand gains 100 units in sales during a promotion the other brands in the … ratio of the current cross-brand unit sales loss to the current own-brand unit sales gain during promotion, and we report …

We propose Adaptive Multidimensional Scaling (AMDS) for simultaneously deriving a brand map and market segments using … consumer data on cognitive decision sets and brand dissimilarities.In AMDS, the judgment task is adapted to the individual … spatial map in which the brands and derived segments of consumers are jointly represented as points.The closer a brand is …

Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by … with high task motivation filter brand information less and pictorial information more. Consumers under time pressure … reveal that the chosen brand receives significantly more intra-brand and inter-brand saccades and longer fixation durations …

increase in the brand's market share. …