Showing 1 - 10 of 16
We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … heterogeneity in advertising costs. Firms whose advertising is more salient and therefore raise attention more easily charge lower …
Persistent link: https://www.econbiz.de/10011255707
. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …
Persistent link: https://www.econbiz.de/10011256424
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …
Persistent link: https://www.econbiz.de/10011257181
the basic fact that they sell the product. In this way, advertising lowers the expected search cost. We show that this … role of advertising can lead to a situation where advertised prices are higher than non—advertised prices in equilibrium. …
Persistent link: https://www.econbiz.de/10011255691
promotion, in a model where a seller employs informative advertising to launch a new product. We propose a fairly general … advertising technology for the study of three promotional strategies—mass, imperfectly targeted, and customer directed advertising … (CDA). We find that both the private and the social incentives to use distinct advertising strategies are aligned, and that …
Persistent link: https://www.econbiz.de/10011256530
This discussion paper led to a publication in <A href="http://onlinelibrary.wiley.com/doi/10.1002/jae.1071/full"><I>Journal of Applied Econometrics</I></A>, 24(6), 993-1023.Parents’ transfer motives are important for understanding, e.g., macroeconomics, income (re)distribution, savings, and public finance. Using data from six biennial waves of the Health and Retirement...</i></a>
Persistent link: https://www.econbiz.de/10011255669
In this paper the efficient allocation of natural recreational areasis analysed. Natural recreational areas have the features of publicgoods. We present the efficient allocation of this non-excludablepublic good in a rational general equilibrium model withheterogeneous agents. This allows us to...
Persistent link: https://www.econbiz.de/10011256338
This discussion paper resulted in a publication in the 'World Bank Economic Review', 2007, 21, 1-20.<p> There has been a revival of interest in the effect of risk on economic growth. We quantify both ex ante and ex post effects of risk using a stochastic version of the Ramsey model. We develop a...</p>
Persistent link: https://www.econbiz.de/10011256469
There is increasing empirical and experimental evidence thatproviding financial incentives to agents to performcertain socially desirable actions may permanently reduce other typesof motivations to undertake these actions.We study the impact of financial incentives on the desire for...
Persistent link: https://www.econbiz.de/10011256539
This discussion paper led to a publication in the <I>Regional Science and Urban Economics</I> (2005). Vol. 35(6), pages 700-714.<P> This paper develops a model for multi-store competition between firms. Using thefact that different firms have different outlets and produce horizontally differentiated...</p></i>
Persistent link: https://www.econbiz.de/10011257018