and engage in rituals that develop and strengthen connectivity to their ideologies and the brand, too (Head et al., 2012 …. 91). Strong brand and the good reputation have become an important beneficial attribute of an organisation nowadays … customers for whom brand and organisational image are factors strenghtening loyalty that also play important part of their lives …

Purpose - This article deals with a type of luxury fashion brand whose name is at the same time the famous surname. The … can hardly find the research focusing on the creation of fashion brand identity, by using surname as a brand, which is a … is a possibility of creating the fashion brand and its identity through the consequent marketing strategy, by using the …

social. Dialogue between consumers and the brand is presented in the paper on the case of a leading brand in the category of … building a relationship with the brand. The main thesis of present case was an effectiveness of communication and strategy done … through social networking media could increase brand relationship with young people. It is necessary to study the …

European Union especially among youth is much lower than in China or USA. The article compares selected Global Entrepreneurship … is to identify the role of education and culture in the development of youth entrepreneurship in European Union, as well … especially in areas of education and training on how to increase youth entrepreneurship in European Union. The article can be …