The marketing discipline has in recent years greatly transformed. The marketing concept has been extended, deepened, the redefined and repositioned. In the last fifteen years, many authors point out that the marketing of a variety of factors occurred in the mature phase that is in crisis and...

This article describes two business cases and their strategies by using a strategy orientation and typology framework. The framework is built as synthesis from market and product orientation characteristics based on a literature research as well as from the Miles and Snow strategy typology. This...

In a rapidly changing environment, selecting and effectively pursuing the right information and management system development can be a key factor in sustaining corporate livability and success. Open innovation systems enable organizations to look outside their company boundaries and gain new...

This paper seeks to explore the drivers of the rate of openness in firms’ innovation processes. The study aims to underscore the role played by scale economies, the innovativeness of product portfolio, the existence of financial slack, and the rate of internal change in operations. We find...

The following paper introduces the theoretical background and the industry-case of a PhD research. The research aims to analyze the interorganizational learning that occurs among companies of the Brazilian bioethanol chain, focusing on the transference of the Brazilian bioethanol flex-fuel cars...

The organizations analyzed in the paper, are public serving nonprofit organizations. Empirical evidence is based on the (earlier and present) research of the research team of the University of Pécs Hungary. Earlier research involves the European Capital of Culture project, the recent research,...

Academics and practitioners working in the field of knowledge management (KM) have reached a consensus that knowledge is valuable and can benefit to organizations’ long-term development and competiveness. However, to believe knowledge is valuable that is no longer to satisfy the expectations...

It is widely recognized that SMEs play significant role in driving the country’s economy. Thai SMEs as well are heart of the Thailand’s economy. Numbers of Thai technological SMEs applies knowledge management (KM) to enhance their innovation capability. This qualitative research, applying a...

Purpose: The objective of the study was to identify and address areas that will contribute to the competitive strategy of the service delivery group of a Knowledge Process Outsourcing (KPO) company whose business is focused mainly on the sales and implementation of Enterprise Resource Planning...

Purpose: Virtual product development teams are geographically dispersed and cross-functional, but yet they work on highly interdependent tasks by communicating electronically in work groups. This among other issues presents new challenges for the management of knowledge transfer. Based on...