This short analysis presents perspective and a holistic method for approaching and measuring customer satisfaction. The Balanced Critical Factor Index (BCFI) method is a measurement tool to indicate which attribute of a business process is critical and which is not, based on the experience and...

Purpose: Habit is treated as a construct of marginal focus on attitude, and in particular on the expectancy-value perspective, as antecedents of behavior. In online business context, repeat purchase behavior of customers is critical for the prosperity and survival of online stores; the habitual...

This study aimed to promote the use of mobile transaction services and summarize 13 service items affecting mobile banking transactions, functional programs, and accessibility programs. Furthermore, this study designed questionnaire using ANP (the Analytic Network Process). Three experts from...