factors creating reputation it still does not play an important role in overall business strategy of those organisations. …

, p. 209). It is also proofed that corporate reputation may effect satisfaction and loyalty of consumers (Chun, 2005, p …. 91). Strong brand and the good reputation have become an important beneficial attribute of an organisation nowadays … case of sport industry) may destroy its reputation and cause poor self-esteem not only of employees or members but most …

organization and a management philosophy for generating tangible results, not only for the company itself, but also its … the business strategy and operations a Polish gas sector company. Structure/methodology/approach: The text will detail how … the Company managed from the sustainable development perspective and the tangible effects of this management philosophy in …

verify the thesis put forward by the author that the use of this type of branding and an appropriate marketing strategy can … strategy can be an excellent form of promoting a given country and culture. Both brands (however Kenzo in lesser degree, what … is a possibility of creating the fashion brand and its identity through the consequent marketing strategy, by using the …

Process management concepts have been present within the modern organizational development since its early days. Since … business results. This paper discusses the field of process management from three angles: the evolution through time, the … complexity and the impact of the process management in last two decades as well as the indication for the future development. It …

further empirical studies in the area of company finance management, especially capital management. …

company valuations. The fundamental value of equity capital of a company is important for both management and external …