Analyzing user sentiment in social media : implications for online marketing strategy
Year of publication: |
December 2017
|
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Authors: | Micu, Adrian ; Micu, Angela Eliza ; Geru, Marius ; Lixandroiu, Radu Constantin |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 12, p. 1094-1100
|
Subject: | online reputation management | sentiment analysis | social media marketing | targeting | Management | Strategie | Strategy | Emotion | Reputation | Online-Marketing | Internet marketing | Social Web | Social web |
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