Purpose:The aim of this paper is to highlight the importance of focusing on customer loyalty on exaple of Polish sport …, p. 209). It is also proofed that corporate reputation may effect satisfaction and loyalty of consumers (Chun, 2005, p … customers for whom brand and organisational image are factors strenghtening loyalty that also play important part of their lives …

organization and a management philosophy for generating tangible results, not only for the company itself, but also its … the business strategy and operations a Polish gas sector company. Structure/methodology/approach: The text will detail how … the Company managed from the sustainable development perspective and the tangible effects of this management philosophy in …

verify the thesis put forward by the author that the use of this type of branding and an appropriate marketing strategy can … strategy can be an excellent form of promoting a given country and culture. Both brands (however Kenzo in lesser degree, what … is a possibility of creating the fashion brand and its identity through the consequent marketing strategy, by using the …

Austria, where this strategy is ingrained and developed. The qualitative comparison method was selected as the method of …

Process management concepts have been present within the modern organizational development since its early days. Since … business results. This paper discusses the field of process management from three angles: the evolution through time, the … complexity and the impact of the process management in last two decades as well as the indication for the future development. It …

further empirical studies in the area of company finance management, especially capital management. …

factors creating reputation it still does not play an important role in overall business strategy of those organisations. …