show the possibilities of making use of famous surnames as luxury fashion brands of products as well as to attempt to … one instrument of the marketing-mix in that area , that is the promotion of the luxury, fashion brands, their advertising …Purpose - This article deals with a type of luxury fashion brand whose name is at the same time the famous surname. The …

the marketing possibilities of using social media by fashion brands in Poland as well as to explore the issue of building … of fashion brands and as far as the market of social media is concerned, the leading position is occupied by the brands …The fashion industry has always been an important part of social life in Poland, even in the times of the communist …