More than just a name above the shop: a comparison of the branding strategies of two UK fashion retailers
Year of publication: |
1998
|
---|---|
Authors: | Birtwistle, Grete ; Freathy, Paul |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 26.1998, 8, p. 318-323
|
Publisher: |
MCB UP Ltd |
Subject: | Brand image | Brands | Fashion | Market position | Market share | Multiple retailers |
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