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In this paper I review the evidence from marketing and psychology literature about the purchase behavior of consumers. I concentrate on the characteristics of the choice process, choice of the external information source and nature of the information obtained from these sources. The impact of...
Persistent link: https://www.econbiz.de/10010856432
Evolution of consumers' preferences has been recognized by many scholars as being key to understanding technological …
Persistent link: https://www.econbiz.de/10010712031
We present a discrete choice model of consumption that incorporates two empirically validated aspects of consumer behaviour: inertia in consumption and interaction among consumers. We specify the interaction structure as a regular lattice with consumers interacting only with immediate...
Persistent link: https://www.econbiz.de/10010712298