Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this cumulative dissertation consists of three research paper. They all aim to give a detailed overview and analysis of the effectiveness of different forms of digital advertising,...

This thesis tries to establish first a comprehensive and realistic theoretical system in which trust changes, and then explores different interesting issues using different methods like comparison analysis, econometric analysis and agent-based modeling. The theoretical system restored in this...

Collaboration on resource sharing advocates a joint usage of resources by multiple parties (actors) to attain mutual benefits. Resource sharing becomes vital when resources under consideration are scarce, challenging, and expensive to attain; as well when they are idle or underutilized. In...

This study uses an agent-based model (ABM), called KohTaoSim, to represent the complex dynamics of a dive-tourism related social ecological system (SES), using the island of Koh Tao, Thailand as a case study. The results of testing KohTaoSim under different environmental and management scenarios...

Gesundheit, Arzneimittel, Wohlfahrtsökonomik, Extra-Welfarismus. - Since 1961 access to market for innovative pharmaceuticals was increasingly regulated. The first step was a simple registration procedure, followed by federal licensing in 1978. Since 1989 the licensing was complemented by price...