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~institution:"Universität Mannheim"
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Beziehungsmarketing
5
Relationship marketing
5
Brand management
1
Consumer behaviour
1
Customer value
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Emerging economies
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Firm performance
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Game theory
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Grounded Theory
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ad-blockers
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competitive markets
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content production
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customer lifetime value
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customer-base analysis
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game theory
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mobile purchasing adoption
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multi-channel sales
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Homburg, Christian
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Bamberger, Boas
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Gawrisch, Katharina
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Gecer, Gökhan
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Janda-Eble, Sergej
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Jozic, Danijel
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Kraus, Florian
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Kuester, Sabine
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Universität Mannheim
Springer Fachmedien Wiesbaden
81
IGI Global
18
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
16
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
15
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
Verlag Dr. Kovač
13
American Marketing Association
10
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
Institut für Wirtschaftsinformatik <Bern>
9
International Monetary Fund (IMF)
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Books on Demand GmbH <Norderstedt>
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Shaker Verlag
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Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
7
HAL
6
Harvard Graduate School of Business Administration
6
International Monetary Fund
6
Nomos Verlagsgesellschaft
6
University of Western Sydney
6
Universität St. Gallen
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AMACOM
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
International Water Management Institute (IWMI)
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Springer Gabler <Firma>
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Springer-Verlag GmbH
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USDA, ARS
5
Verlag Franz Vahlen
5
Wiley-VCH
5
De Gruyter Oldenbourg
4
Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
4
Eric Cuvillier <Firma>
4
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
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ECONIS (ZBW)
5
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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2
Lohnungleichheit und Kundenzufriedenheit : eine empirische Untersuchung der Auswirkungen von Lohnungleichheit auf Kundenbeziehungen und Geschäftserfolg
Bamberger, Boas
-
2021
Persistent link: https://www.econbiz.de/10012874753
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3
Essays on customer management and brand management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
Saved in:
4
Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej
-
2017
Persistent link: https://www.econbiz.de/10011668865
Saved in:
5
Customer experience management : eine empirische Analyse der Gestaltungsmöglichkeiten und Erfolgsauswirkungen
Jozic, Danijel
-
2016
Persistent link: https://www.econbiz.de/10011593733
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