Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Year of publication: |
März 2017
|
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Authors: | Janda-Eble, Sergej |
Other Persons: | Kuester, Sabine (degree supervisor) |
Institutions: | Universität Mannheim (degree granting) |
Publisher: |
Mannheim |
Subject: | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies | Konsumgut | Innovation | Multinationales Unternehmen |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XII, 140 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Dissertation, Universität Mannheim, 2017 |
Source: | ECONIS - Online Catalogue of the ZBW |
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