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Collaboration in new product development
Deker, Johannes - 2016
Persistent link: https://www.econbiz.de/10011459447
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Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej - 2017
Persistent link: https://www.econbiz.de/10011668865
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Three essays on optimal acquisition and use of product value information
Schumacher, Gerrit - 2018
Persistent link: https://www.econbiz.de/10011946404
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Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie - 2020
Persistent link: https://www.econbiz.de/10012140415
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Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens - 2016
Persistent link: https://www.econbiz.de/10011583648
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Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica - 2018
Persistent link: https://www.econbiz.de/10011881993
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Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne - 2016
Persistent link: https://www.econbiz.de/10011525413
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The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa - 2016
Persistent link: https://www.econbiz.de/10011454918
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan - 2021
Persistent link: https://www.econbiz.de/10012799160
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Essays in behavioral and experimental economics
Epperson, Raphael - 2021
Persistent link: https://www.econbiz.de/10012744921