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~institution:"Universität Mannheim"
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Consumer behaviour
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Kraus, Florian
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Universität Mannheim
National Bureau of Economic Research
618
Springer Fachmedien Wiesbaden
351
IGI Global
169
OECD
124
Verlag Dr. Kovač
68
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
65
Edward Elgar Publishing
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Springer-Verlag GmbH
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Books on Demand GmbH <Norderstedt>
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American Marketing Association
43
Université Paris-Dauphine (Paris IX)
43
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37
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34
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34
European Association of Agricultural Economists - EAAE
30
Haufe-Lexware GmbH & Co. KG
29
Friedrich-Schiller-Universität Jena
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26
Institut für Demoskopie Allensbach
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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2
Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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3
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
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2021
Persistent link: https://www.econbiz.de/10012694764
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4
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
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2016
Persistent link: https://www.econbiz.de/10011570680
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5
Der Business Case für Responsible Investments : Ausgestaltung und normative Anforderungen
Scheler, Bryan
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2019
Persistent link: https://www.econbiz.de/10012263199
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6
Decision making in supply risk and supply disruption management
Merath, Maximilian
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2019
Persistent link: https://www.econbiz.de/10011995145
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7
Essays on customer management and brand management
Gawrisch, Katharina
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2020
Persistent link: https://www.econbiz.de/10012392552
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8
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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9
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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10
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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