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Kuester, Sabine
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Stahl, Florian
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Homburg, Christian
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Kraus, Florian
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Universität Mannheim
National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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234
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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European Association of Agricultural Economists - EAAE
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International Energy Agency
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Edward Elgar Publishing
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Gesellschaft zur Erforschung des Markenwesens
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Springer Gabler <Firma>
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
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Shaker Verlag
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Technische Universität Braunschweig
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Multisensorisches Marketing : eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das
Konsumentenverhalten
Imschloß, Monika
-
2014
Persistent link: https://www.econbiz.de/10010442047
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2
Collaboration in new product development
Deker, Johannes
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2016
Persistent link: https://www.econbiz.de/10011459447
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3
Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej
-
2017
Persistent link: https://www.econbiz.de/10011668865
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4
Three essays on optimal acquisition and use of product value information
Schumacher, Gerrit
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2018
Persistent link: https://www.econbiz.de/10011946404
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5
Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie
-
2020
Persistent link: https://www.econbiz.de/10012140415
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6
Determinants and consequences of firms'
perception
by investors, consumers, and executives
Focke, Florens
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2016
Persistent link: https://www.econbiz.de/10011583648
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7
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
-
2018
Persistent link: https://www.econbiz.de/10011881993
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8
Essays on customer management and
brand
management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
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9
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011525413
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10
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
-
2016
Persistent link: https://www.econbiz.de/10011454918
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