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~institution:"Universität Mannheim"
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Consumer behaviour
12
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12
Beziehungsmarketing
5
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Online-Marketing
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Homburg, Christian
3
Kuester, Sabine
3
Stahl, Florian
3
Kraus, Florian
2
Bamberger, Boas
1
Barth, Madeline
1
Borchers, Oliver
1
Epperson, Raphael
1
Focke, Florens
1
Gawrisch, Katharina
1
Gecer, Gökhan
1
Henninger, Mirka
1
Hohberger, Simon
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Imschloß, Monika
1
Isaak, Andrew
1
Janda-Eble, Sergej
1
Jozic, Danijel
1
Konya-Baumbach, Elisa
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Lauer, Karin
1
Ludwig, Susanne
1
Meiser, Thorsten
1
Ruenzi, Stefan
1
Schmitt, Daniela
1
Schön, Cornelia
1
Theissen, Erik
1
Valli, Veronica
1
Wagner, Ulrich J.
1
Woywode, Michael J.
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Universität Mannheim
National Bureau of Economic Research
577
Springer Fachmedien Wiesbaden
282
Université Paris-Dauphine (Paris IX)
62
OECD
58
Verlag Dr. Kovač
52
IGI Global
47
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
43
American Marketing Association
40
Books on Demand GmbH <Norderstedt>
33
Information Resources Management Association
31
European Association of Agricultural Economists - EAAE
30
International Energy Agency
30
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
Edward Elgar Publishing
27
Haufe-Lexware GmbH & Co. KG
27
Friedrich-Schiller-Universität Jena
19
HAL
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Nomos Verlagsgesellschaft
18
Springer International Publishing
18
Nordic Council of Ministers
16
RWTH Aachen
16
Université Paris-Dauphine
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Verlag Franz Vahlen
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
Fördergesellschaft Marketing an der Universität Augsburg
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
Springer Gabler <Firma>
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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Österreichisches Institut für Wirtschaftsforschung
13
Christian-Albrechts-Universität zu Kiel
12
Erasmus Research Institute of Management
12
Europäische Kommission / Gemeinsame Forschungsstelle
12
Fachhochschule Reutlingen / European School of Business
12
Harvard Graduate School of Business Administration
12
European University Institute / Department of Economics
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Research
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
18
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Essays on customer management and
brand
management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
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2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
3
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
Saved in:
4
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
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5
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
-
2018
Persistent link: https://www.econbiz.de/10011881993
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6
Lohnungleichheit und Kundenzufriedenheit : eine empirische Untersuchung der Auswirkungen von Lohnungleichheit auf Kundenbeziehungen und Geschäftserfolg
Bamberger, Boas
-
2021
Persistent link: https://www.econbiz.de/10012874753
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7
Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej
-
2017
Persistent link: https://www.econbiz.de/10011668865
Saved in:
8
Customer experience management : eine empirische Analyse der Gestaltungsmöglichkeiten und Erfolgsauswirkungen
Jozic, Danijel
-
2016
Persistent link: https://www.econbiz.de/10011593733
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9
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011525413
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10
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
-
2016
Persistent link: https://www.econbiz.de/10011454918
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