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Consumer behaviour
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Beziehungsmarketing
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Online-Marketing
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English
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German
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Homburg, Christian
3
Kuester, Sabine
3
Stahl, Florian
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Kraus, Florian
2
Bamberger, Boas
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Barth, Madeline
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Borchers, Oliver
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Epperson, Raphael
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Focke, Florens
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Gawrisch, Katharina
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Gecer, Gökhan
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Helmig, Bernd
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Henninger, Mirka
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Hohberger, Simon
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Imschloß, Monika
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Isaak, Andrew
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Janda-Eble, Sergej
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Jozic, Danijel
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Konya-Baumbach, Elisa
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Lauer, Karin
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Meiser, Thorsten
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Ruenzi, Stefan
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Schmitt, Daniela
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Schön, Cornelia
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Theissen, Erik
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Valli, Veronica
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Veit, Daniel J.
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Wagner, Ulrich J.
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Universität Mannheim
National Bureau of Economic Research
621
Springer Fachmedien Wiesbaden
338
IGI Global
154
OECD
65
Verlag Dr. Kovač
57
Université Paris-Dauphine (Paris IX)
51
American Marketing Association
45
Books on Demand GmbH <Norderstedt>
42
Information Resources Management Association
33
Edward Elgar Publishing
31
International Energy Agency
31
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
31
Haufe-Lexware GmbH & Co. KG
29
European Association of Agricultural Economists - EAAE
28
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
Nomos Verlagsgesellschaft
26
Friedrich-Schiller-Universität Jena
25
Springer Gabler <Firma>
19
Springer International Publishing
19
Nordic Council of Ministers
17
Verlag Franz Vahlen
17
RWTH Aachen
16
INSEAD
15
Springer-Verlag GmbH
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Europäische Kommission / Gemeinsame Forschungsstelle
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Shaker Verlag
14
Université Paris-Dauphine
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
World Bank
14
World Bank Group
14
Christian-Albrechts-Universität zu Kiel
13
Erasmus Research Institute of Management
13
Fördergesellschaft Marketing an der Universität Augsburg
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
13
Österreichisches Institut für Wirtschaftsforschung
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Research
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
20
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
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2
Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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3
Essays on customer management and
brand
management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
Saved in:
4
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
5
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
Saved in:
6
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
-
2016
Persistent link: https://www.econbiz.de/10011570680
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7
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
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2016
Persistent link: https://www.econbiz.de/10011583648
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8
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
-
2018
Persistent link: https://www.econbiz.de/10011881993
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9
Lohnungleichheit und Kundenzufriedenheit : eine empirische Untersuchung der Auswirkungen von Lohnungleichheit auf Kundenbeziehungen und Geschäftserfolg
Bamberger, Boas
-
2021
Persistent link: https://www.econbiz.de/10012874753
Saved in:
10
Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
Janda-Eble, Sergej
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2017
Persistent link: https://www.econbiz.de/10011668865
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