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Universität Mannheim
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
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2018
Persistent link: https://www.econbiz.de/10011866590
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Essays on the marketing of digital information goods
Schmitt, Daniela
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2019
Persistent link: https://www.econbiz.de/10012166256
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Dynamic pricing under customer choice behavior for revenue management in passenger railway networks
Hohberger, Simon
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2020
Persistent link: https://www.econbiz.de/10012199450
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Digitalization technologies and business trends in procurement
Grünen, Jan
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2021
Persistent link: https://www.econbiz.de/10012799147
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5
Preisverhandlungen auf Business-to-Business-Märkten : eine empirische Untersuchung zum Einfluss von Zielvorgaben und Täuschung
Ott, Evelyn
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2014
Persistent link: https://www.econbiz.de/10010391847
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On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
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2021
Persistent link: https://www.econbiz.de/10012694764
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7
Essays on entrepreneurship and pricing
Garnadt, Niklas
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2019
Persistent link: https://www.econbiz.de/10012285229
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8
Essays in microeconomic theory
Khromenkova, Daria
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2018
Persistent link: https://www.econbiz.de/10012123123
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9
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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10
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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