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~institution:"Universität Mannheim"
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Consumer behaviour
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Stahl, Florian
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Universität Mannheim
National Bureau of Economic Research
559
Springer Fachmedien Wiesbaden
297
American Marketing Association
68
OECD
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Verlag Dr. Kovač
54
IGI Global
46
Books on Demand GmbH <Norderstedt>
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International Energy Agency
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Edward Elgar Publishing
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Information Resources Management Association
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Haufe-Lexware GmbH & Co. KG
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European Association of Agricultural Economists - EAAE
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Gesellschaft zur Erforschung des Markenwesens
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Institut für Demoskopie Allensbach
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Verlag Franz Vahlen
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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European Society for Opinion and Marketing Research
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Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
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INSEAD
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Nomos Verlagsgesellschaft
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NetLibrary, Inc
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Center of Market Oriented Product and Production Management
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Christian-Albrechts-Universität zu Kiel
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Harvard Graduate School of Business Administration
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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Université Paris-Dauphine (Paris IX)
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
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2016
Persistent link: https://www.econbiz.de/10011583648
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2
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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3
Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
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2018
Persistent link: https://www.econbiz.de/10011881993
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4
Die Bedrohung der sozialen Identität von Konsumenten : eine internationale Studie über ihre Quellen und die Marketinginstrumente zur Minderung ihrer negativen Folgen
Ukrainets, Kateryna
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2021
Persistent link: https://www.econbiz.de/10012619272
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5
Essays on customer management and brand management
Gawrisch, Katharina
-
2020
Persistent link: https://www.econbiz.de/10012392552
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6
Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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7
The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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8
Essays in behavioral and experimental economics
Epperson, Raphael
-
2021
Persistent link: https://www.econbiz.de/10012744921
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9
Mobile marketing : an empirical investigation of consumer perceptions and behaviors
Barth, Madeline
-
2021
Persistent link: https://www.econbiz.de/10012694712
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10
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
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