Mobile marketing : an empirical investigation of consumer perceptions and behaviors
vorgelegt von Madeline Barth, M.Sc. ; Referentin: Prof. Dr. Sabine Kuester
| Year of publication: |
[2021?]
|
|---|---|
| Authors: | Barth, Madeline |
| Other Persons: | Kuester, Sabine (degree supervisor) |
| Institutions: | Universität Mannheim (degree granting) |
| Publisher: |
Mannheim |
| Subject: | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | XII, 129 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Universität Mannheim, 2021 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012694712