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~institution:"Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung"
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Konsumentenverhalten
und Marketing : Arbeitspapiere des Instituts für Konsum- und Verhaltensforschung an der Universität des Saarlandes
Kroeber-Riel, Werner
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ed.
)
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1973
Persistent link: https://www.econbiz.de/10000039356
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
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