analyse the role and the development of trust and then, the relation between the degree of sophistication of Information and …

, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context … relationship proneness and psychological reactance. This typology highlights contrasted behaviors regarding trust and commitment …

les transformations de la forme juridique utilisée pour gérer l’épargne financière des salariés, le trust. Outil … traditionnel du droit anglo-américain pour déposséder un bénéficiaire placé sous curatelle, le trust reproduit cette asymétrie …’investisseur averti, mais bridée dans ces choix, selon l’héritage du trust. De manière duale, il en résulte simultanément pour les …

to better understand trust and commitment. A second section develops an integrative conceptual framework of the different …

par leur structure juridique, le trust, dans la légitimation de la "pension industry". … brings out the role played by their legal structure, the trust, in the legitimisation of the ‘pension industry …

trust between the customer and the service provider. However, customers may reject commitment, because of psychological … reactance, without any loss of trust. This article considers potential interactions between trust and psychological reactance …

misleading formulation, using this presentation reduces confidence in the brand, especially for non familiar consumers. Trust …