This Paper analyses the effect of a possible takeover on information flows and on the terms of trade in business relationships. We consider a long-term relationship between a firm and a privately-informed stakeholder, a buyer for example. In our model, takeovers both increase the surplus from...

In this paper we analyze the way to create and manage value in a relationship between a banana company and its partners in a fair trade market. In the fair trade market a successful business requires some attention for and collaboration from employees, customers, suppliers, communities, and...

The objective of the research is to put in evidence the interorganizational dynamics of brand alliances. More specifically the aim of the paper is to identify the business-to-business interactions within brand alliances through the governance adaptations that occur during a period of time. We...

Cette étude exploratoire porte sur les liens existant entre degré d'abstraction des labels, valeurs hédoniques et utilitaires de la visite d’un site Web et satisfaction du consommateur par rapport à l’environnement d’achat. L'analyse des entretiens montre que cette satisfaction varie...