L’objectif de cette communication est de proposer un cadre d’analyse de l’évolution des relations partenariales. Ce cadre d’analyse est centré sur les dimensions interactives au sein de la relation modélisée comme système social complexe. Dans un premier temps nous proposons une...

In this paper we analyze how legitimacy allows us to develop differentiated relationships in business networks. Our central argument is that the building of legitimacy in business networks through certification needs the development of what we call differentiated relationships, based on the use...

The objective of the research is to put in evidence the interorganizational dynamics of brand alliances. More specifically the aim of the paper is to identify the business-to-business interactions within brand alliances through the governance adaptations that occur during a period of time. We...

The aim of the paper is to propose an interpretation of network building and structure in considering the way all types of in-house decisions are organized, i.e. the content of these decisions and their level of application within the network. Indeed, the essence of a network is to be found in...

The main objective of the paper is to show how resources, both inside and outside the firm, are combined together in the context of brand alliances. Indeed strategic assets in alliances are mobilized by actors in complex forms of organization in order to reach certain strategic objectives. Brand...

The design of networks in their institutional and organizational aspects is a key determinant of their competitiveness. Consequently managers in agricultural and food industries have to address the question of governance design, i. e. of choices concerning the content and the architecture of...