Cet ouvrage présente les thèmes essentiels du marketing sous forme de fiches synthétiques. Aborde les thèmes suivants … : le marketing dans l'organisation, les métiers du marketing, stratégie marketing, le marketing mix : politique de produit …

This research examined the use of electronic messaging by a research team performing a marketing research study. The …

Les thèmes essentiels du marketing en 40 Fiches synthétiques, claires et structurées. Chaque fiche peut être étudiée … acquérir les notions de base du marketing. …

superstition and (3) to discuss the interest of superstition for marketing. An exploratory qualitative study allowed us to define …

The theory of existence of equilibrium with short-selling is reconsidered under risk and ambiguity modelled by risk … averse variational preferences. No-arbitrage conditions are given in terms of risk adjusted priors. A sufficient condition … for existence of efficient allocations is the overlapping of the interiors of the risk adjusted sets of priors or the …

The theory of existence of equilibrium with short-selling is reconsidered under risk and ambiguity modelled by risk … of the risk adjusted sets of expectations overlap. This condition is necessary if agents are not risk neutral at extreme … compatible trades, with non negative expected value with respect to any risk adjusted prior, strictly positive for some agent and …