Cet ouvrage présente les thèmes essentiels du marketing sous forme de fiches synthétiques. Aborde les thèmes suivants … : le marketing dans l'organisation, les métiers du marketing, stratégie marketing, le marketing mix : politique de produit …

This research examined the use of electronic messaging by a research team performing a marketing research study. The …

Les thèmes essentiels du marketing en 40 Fiches synthétiques, claires et structurées. Chaque fiche peut être étudiée … acquérir les notions de base du marketing. …

superstition and (3) to discuss the interest of superstition for marketing. An exploratory qualitative study allowed us to define …

, and political risk affect the performance and risk-taking behavior of mutual funds. Overall, the results show strongly … that legal conditions, culture, and political risk have robust differential effects on performance and risk-taking behavior … conditions, higher corruption and political risk have higher performance. Likewise, in such conditions, both of Islamic and …

, and political risk affect the performance, risk-taking behavior and compensation fees of mutual funds. Overall, the … results show strongly that legal conditions, culture, and political risk have robust differential effects on fees, performance … and risk-taking behavior of Islamic funds and conventional funds. We find that Islamic mutual funds in countries with …