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to consumers in their assessment of the quality Internet retailers. Theses dimensions are access, easy of use, design …
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.From the resource-based theory we studied empirically this relation focusing on the impact of e-competencies development on …
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Secondhand shopping is a growing phenomenon. While secondhand shopping motivations received a lot of attention in marketing literature, consumer reluctance to shop secondhand remains under-Researched, especially in an online context. Yet, the stakes in better understanding this reluctance are...
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exposure effect can be leveraged to improve a Web site's brand image. We also extend information integration theory to explain …
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A monopoly platform hosts advertisers who compete on a market for horizontally differentiated products. These products may be either mass market products that appeal broadly to the entire consumer population or niche products that are tailored to the tastes of some particular group. Consumers...
Persistent link: https://www.econbiz.de/10010748203
The paper proposes an analytical framework for comparing different business models for producing information goods and digital services. It is based on three dimensions that also refer to contrasted literature: the economics of matching, the economics of assembling and the economics of knowledge...
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