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Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...
Persistent link: https://www.econbiz.de/10010734931
Internet offers real openness on pricing policy increasing the buyer's market power. Higher competition should result …
Persistent link: https://www.econbiz.de/10010708457
Dès 2007, Mary Meeker (Morgan Stanley), la plus célèbre prévisionniste du Web1, annonce que la prochaine plus forte progression est celle des services mobiles, à partir de terminaux très simples à utiliser : l'iPhone 3G, la Wii, le Kindle… Son intuition est la bonne. Depuis cette date,...
Persistent link: https://www.econbiz.de/10011171621
deux formes très différenciées de jugement, l'une contextuelle et synthétique, ici nommée prestige, l'autre a … d'excellence, en fonction de la manière dont ils combinent l'attention qu'ils portent en valeur au prestige et à l …
Persistent link: https://www.econbiz.de/10011072054
show that they need a sufficient mix of reputation and financial capital. We consider their choice to work for transparent … eases the updating of the employees'reputation, which is positive for those with a bad initial reputation and negative … for setting a business venture. Employees thus adopt strategies that depend on their initial reputation. We also show that …
Persistent link: https://www.econbiz.de/10010706599
regarding the retailer’s societal reputation on consumers’ response to societal communication. Results show the absence of … impact of societal communication on brand equity in case of bad reputation, as consumers infer less internal motivations for …
Persistent link: https://www.econbiz.de/10010708025
Using a Transaction Cost Economics framework, this paper studies how supply chain governance are aligned with the type of quality enforcement mechanisms used in transactions with consumers. Specifically we compare governance of supply chains when private brand assures quality to chains where...
Persistent link: https://www.econbiz.de/10011072979
Does publicness still make sense as an issue for further research? Classic organizational sociology (or standard theory) has provided a breakthrough for understanding public administration and management, but has not fully explored the agenda. Publicness is analytically characterized by the...
Persistent link: https://www.econbiz.de/10011073238
The General Public Policy Review marked a turning point in the history of administrative reform. It created, in particular, an exceptional system inspired by project management, from decision making to the follow-up of modernizing measures undertaken, that replaced the traditional regime of...
Persistent link: https://www.econbiz.de/10011073683
inequalities and trade patterns. We analyze the effect of redistributive policies on the production patterns and welfare. We … distinguish an intensive and an extensive channels through which an increase of demand - driven by redistribution or trade opening … - leads to output growth inside a country and in its partner country. Trade between dierent countries (in terms of income or …
Persistent link: https://www.econbiz.de/10010861542