conflicts; it is based on a spatial analysis and the combined use of different data collection methods including surveys …

including surveys conducted by experts, analyses of the regional daily press and of data from the administrative litigation …

Within the behavioral research in sales promotion, the product and brand usage is almost never taken into account by … researchers, in spite of its relevance as a mediating variable between sales promotion and satisfaction or loyalty. This research … price discount, seasonal and outlet sales; on consumer transaction-Specific satisfaction. Moreover, the indirect effect of …

What is the resilience of the marketing discipline? In other words, what is the perennity of the marketing concept, of … marketing principles and purpose, and what is the adaptive capacity of marketing over time? In what measure are marketing … marketing respond to the severe shocks that characterize our time and to what extent does it integrate societal issues? Are …