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Critical Opinion as a Tool in the Marketing of Cultural Products: The Experiential Label

Larceneux, Fabrice - Université Paris-Dauphine (Paris IX) - 2001

This article deals with the concept of the experiential label. This label conveys subjective information provided by an expert (critic) on the quality of the consumptive experience. The purpose of this empirical study was to assess the impact of the experiential label on the market for classical...

Persistent link: https://www.econbiz.de/10010708003

How beliefs about the impact of immigration shape policy preferences: Evidence from Europe

Héricourt, Jérôme; Spielvogel, Gilles - Université Paris-Dauphine (Paris IX) - 2012

This paper studies the joint determination of beliefs about the economic impact of immigration and immigration policy preferences, using data from the five waves of the European Social Survey (2002- 2010). In addition to standard socioeconomic characteristics, this analysis takes into account...

Persistent link: https://www.econbiz.de/10010708625

Attitudes des consommateurs envers l'interactivité: une analyse exploratoire appliquée à la télévision

Medioni-Ben Sadoun, Sandrine - Université Paris-Dauphine (Paris IX) - 2009

Persistent link: https://www.econbiz.de/10011073235

Garder à tout prix : décryptage d'une tendance très tendance

Guillard, Valérie - Université Paris-Dauphine (Paris IX) - 2013

Nous connaissons tous des personnes qui gardent un tas d'objets alors quelles n'en ont plus l'utilité. Elles déploient, pour les conserver, une infinité de stratégies : location d'espaces de rangement, accumulation de cartons au grenier comme à la cave, annexion du garage d'un proche ou des...

Persistent link: https://www.econbiz.de/10011074102

Développer la culture entrepreneuriale chez les jeunes

Léger-Jarniou, Catherine - Université Paris-Dauphine (Paris IX) - 2012

entrepreneuriale et plus simplement entrepreneuriat ? Cette culture renvoie à des compétences, des capacités et des attitudes qu …

Persistent link: https://www.econbiz.de/10011171563

Développer la culture entrepreneuriale chez les jeunes. Théorie (s) et pratique (s)

Léger-Jarniou, Catherine - Université Paris-Dauphine (Paris IX) - 2008

The role of engineers is changing and nowadays they are also expected to be good entrepreneurial managers. Our study explores to what extent the entrepreneurial culture can be developed in a relatively short timeframe in a population of student engineers through an interactive and engaging...

Persistent link: https://www.econbiz.de/10010905422

The Advertising Mix for a Search Good

Renault, Régis; Anderson, Simon P. - Université Paris-Dauphine (Paris IX) - 2013

We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting … consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over … quality information, price information, and horizontal match information. Equilibrium is unique whenever advertising is …

Persistent link: https://www.econbiz.de/10010733987

Platform contents

Renault, Régis - Université Paris-Dauphine (Paris IX) - 2014

advertising reduces the platform's attractiveness but enhances advertisers' market power. If ads are uninformative, the platform … optimally attracts only niche advertising. This is however not feasible if search costs cannot be made su ciently low, in which … unable to attract consumers with uninformative ads. The analysis is extended to allow advertising to include product …

Persistent link: https://www.econbiz.de/10010748203

'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?

Johnson, Guillaume D.; Grier, Sonya A. - Université Paris-Dauphine (Paris IX) - 2013

This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a...

Persistent link: https://www.econbiz.de/10010752099

L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd

Mérigot, Philippe - Université Paris-Dauphine (Paris IX) - 2010

This dissertation deals with the use language in advertising. After a state of the art of marketing applications of …

Persistent link: https://www.econbiz.de/10010705827