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The effect of animated images on persuasion: The mediator role of hedonic responses and the moderator role of product category

Hussant-Zebian, Rola - Université Paris-Dauphine (Paris IX) - 2004

This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. It has another objective which is to show off the moderator role of product category. To this purpose, we have manipulated two categories of advertising opposing...

Persistent link: https://www.econbiz.de/10010861603

L’effet des images animées sur la persuasion publicitaire : le rôle médiateur des réponses hédoniques

Hussant-Zebian, Rola - Université Paris-Dauphine (Paris IX) - 2004

This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. To this purpose, we have manipulated two categories of advertising opposing animated to non animated images.

Persistent link: https://www.econbiz.de/10010707136

Emotions in outsourcing. An empirical study in the hotel industry

Nogatchewsky, Gwenaëlle; Donada, Carole - Université Paris-Dauphine (Paris IX) - 2009

This research aims to analyze the role of positive and negative emotions in decisions about supplier switching in the hotel industry. It shows how, in addition to switching costs and relational norms, positive emotions, such as happiness, empathy, gladness and satisfaction, also act as switching...

Persistent link: https://www.econbiz.de/10011074105

R. G. Hawtrey on the National and International Lender of Last Resort

de Boyer des Roches, Jérôme; Solis Rosales, Ricardo - Université Paris-Dauphine (Paris IX) - 2011

This paper traces R. G. Hawtrey’s main contributions to the theory of the lender of last resort national both (LLR) and international (ILLR). This theory is a continuation of one of the traditions of the classical period, started by Henry Thornton (1802) , that differs in important points from...

Persistent link: https://www.econbiz.de/10010707567

The welfare effect of access to credit

Rojas Breu, Mariana - Université Paris-Dauphine (Paris IX) - 2013

I present a model in which credit and outside money can be used as means of payment in order to analyze how access to … credit affects welfare when credit markets feature limited participation. Allowing more agents to use credit has an ambiguous … credit-card transactions and show that the increase in access to credit from 1990 to the near present has had a slightly …

Persistent link: https://www.econbiz.de/10010708068

Monetary Union, Banks and Financial Integration

Breton, Régis; Rojas Breu, Mariana; Bignon, Vincent - Université Paris-Dauphine (Paris IX) - 2013

through borrowing and if nobody can force them to repay their debts, it may be optimal for both countries to set up two … different currencies, along with strictly positive conversion costs. A necessary condition for this is that credit market …

Persistent link: https://www.econbiz.de/10010712484

L'impact de la crise de 2008 sur le rationnement du crédit des PME françaises

Alexandre, Hervé; Buisson, Hélène - Université Paris-Dauphine (Paris IX) - 2014

Credit rationing is a classical phenomenon studied for a long period but the last financial crisis put it in the news … situation. This paper tries to estimate the scale of credit rationing for French SMEs over the period 2000-2008. French SMEs …

Persistent link: https://www.econbiz.de/10010960576

Banking relationships and syndicated loans during the 2008 financial crisis

Alexandre, Hervé; Bouaiss, Karima; Refait-Alexandre, … - Université Paris-Dauphine (Paris IX) - 2014

shows the impacts of credit rationing and tightening credit conditions, even in the syndicated loans market. We investigate …

Persistent link: https://www.econbiz.de/10010960595

Intertemporal Emissions Trading and Allocation Rules: Gainers, Losers and the Spectre of Market Power

Chevallier, Julien - Université Paris-Dauphine (Paris IX) - 2006

Persistent link: https://www.econbiz.de/10010706710

Intertemporal Emissions Trading and Allocation Rules: Gainers, Losers and the Spectre of Market Power

Chevallier, Julien - Université Paris-Dauphine (Paris IX) - 2010

with banking and borrowing, we explore how to restore the market equilibrium with an optimal allocation of permits. Overall …

Persistent link: https://www.econbiz.de/10010708055