Lighting and temperature are two important stimuli in sensory marketing. However, these stimuli have not yet been studied in controlled retail environments. The objective of this research is twofold: to propose a methodology to infer the effect of different levels of lighting and temperature in...

La transversalité conceptuelle du transfert intra-organisationnel de connaissance ne manque pas de troubler le chercheur, qui tantôt y verra un processus d’apprentissage social et émergent, tantôt un processus formalisé, instrumentalisé dans le cadre d’un projet. Face à ce constat et...

Cette recherche vise à comprendre pourquoi une organisation adopte un nouvel outil de gestion en se centrant sur les raisons cognitives et émotionnelles à l’origine de ce phénomène. Pour ce faire, un dispositif qualitatif en deux étapes est mis en place : une étude de cas multi- site...

Hayek draws the general lines of an analysis of economic knowledge in taking up two different directions. On the one hand he draws his attention on the knowledge used by the agents in the course of the economic process; on the other one he seeks for the theoretical knowledge required to explain...

L’approche cognitive de la création tient compte des spécificités et appelle un accompagnement innovant fonction de l’objet qu’il accompagne. Elle est illustrée et discutée par une étude empirique d’un semestre auprès de six créateurs d’entreprise au sein de l’incubateur...

Using virtual worlds, this paper examines the link that exists between individuals and their avatars in terms of identity. The outcomes of the study suggest that virtual worlds and the social and business interactions they offer are tools to build consumer identity. An exploratory qualitative...

Abstract: Place attachment has been widely studied in various research fields such as environmental psychology or sociology, through the description of the emotional and identity bonds linking the individuals and their physical environment. However, whereas scholars emphasize the importance of...

This article deals with the concept of the experiential label. This label conveys subjective information provided by an expert (critic) on the quality of the consumptive experience. The purpose of this empirical study was to assess the impact of the experiential label on the market for classical...