Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
guest editors: Victoria Wells and Drew Martin
| Alternative title: | Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology |
|---|---|
| Year of publication: |
[2017]
|
| Other Persons: | Wells, Victoria (ed.) ; Martin, Drew (ed.) |
| Publisher: |
Abingdon : Taylor & Francis Group |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Marktforschung | Market research | Kognition | Cognition |
| Extent: | Seite 873-1034 Illustrationen |
|---|---|
| Series: | Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. volume 33, issues 11/12 (September 2017) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 4 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011753458