Showing 1 - 10 of 38
This dissertation falls within the scope of social marketing. The aim is to analyze the effects of guilt induction in fundraising campaigns. After a literature review on charitable giving and guilt in marketing, psychology and social sciences, we focus on guilt triggering, on stimulus intensity...
Persistent link: https://www.econbiz.de/10010705807
Guilt is a common emotion used by charities in their fundraising mailings. But is it effective to trigger guilt at the receiver in order to support a cause? This communication aims to identify what are the emotionnal, cognitive and behavioral responses of the receivers of guilt messages. To this...
Persistent link: https://www.econbiz.de/10010706775
This article examines two possible solutions when a charity reaches the point where donations cease to increase: either rejuvenate the target population or use different marketing tools. Following a review of the literature, this article presents the results of two surveys carried out on 884...
Persistent link: https://www.econbiz.de/10011071927
This paper reviews the literature on the impact of work on health. We consider work along two dimensions: (i) the … employment or not, independent of the number of hours worked. We show that most of the evidence on the ne gative health impact of … amount of work they provide. In essence, what is de trimental to health is not so much work per se as much as the gap which …
Persistent link: https://www.econbiz.de/10010795026
overall health inequality according to the different normative principles. Our results suggest that, in practice, the … contributions of circumstances and efforts to explained health inequality. …
Persistent link: https://www.econbiz.de/10010734928
This chapter aims to quantify and compare inequalities of opportunity in health across European countries considering … opportunity stand for almost 50% of the health inequality due to circumstances and efforts in Barry scenario and 57.5% in Roemer … scenario. The comparison of the magnitude of inequalities of opportunity in health across European countries shows considerable …
Persistent link: https://www.econbiz.de/10010735779
We compare two approaches to measuring inequity in the health distribution. The first is the concentration index. The … health dimensions. We introduce the concept of equivalent income as a measure of well-being that respects preferences with … respect to the trade-off between income and health, but is not subjectively welfarist since it does not rely on the direct …
Persistent link: https://www.econbiz.de/10010735781
relationship proneness. An empirical study in the health field allows us to draw a typology of customers based on their degree of …
Persistent link: https://www.econbiz.de/10010861525
This paper investigates the impact of health risk on insurance contract with hazard moral. We use a bi …-dimensional utility function (wealth and health status). We prove that the type of health risk influences the equilibrium of insurance … market. A full coverage is possible with moral hazard. Finally, the link between health risk and co-payment can be invalided. …
Persistent link: https://www.econbiz.de/10010861615
health and education sectors. We focus on the symmetric equilibrium and show that when the externality itself satisfies an …
Persistent link: https://www.econbiz.de/10010707007