Using virtual worlds, this paper examines the link that exists between individuals and their avatars in terms of identity. The outcomes of the study suggest that virtual worlds and the social and business interactions they offer are tools to build consumer identity. An exploratory qualitative...

Abstract: Place attachment has been widely studied in various research fields such as environmental psychology or sociology, through the description of the emotional and identity bonds linking the individuals and their physical environment. However, whereas scholars emphasize the importance of...

This article deals with the concept of the experiential label. This label conveys subjective information provided by an expert (critic) on the quality of the consumptive experience. The purpose of this empirical study was to assess the impact of the experiential label on the market for classical...