Trademark Law, AI-Driven Behavioural Advertising and the Digital Services Act – Towards Source and Parameter Transparency for Consumers, Brand Owners and Competitors
Year of publication: |
[2021]
|
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Authors: | Senftleben, Martin |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenrecht | Trademark law | Markenführung | Brand management | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Verbraucherschutz | Consumer protection | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (15 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 22, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3947739 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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