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Le recentrage : une revue des approches financières

Batsch, Laurent - Université Paris-Dauphine (Paris IX) - 2003

Refocusing deals with the tendency of the groups to grow on controlled markets. It is a result of several constraints : capital budgeting in a world sized competitive environment, maximizing the return on capital employed, taking over the goodwill for the benefit of financial investors, leaving...

Persistent link: https://www.econbiz.de/10010905109

Gestion expressive des marques dans un contexte de baroquisation

Mazzalovo, Gérald; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2014

approach to the consistencies of the changes that brands need to address, enabling proactive brand aesthetics management to …

Persistent link: https://www.econbiz.de/10010795038

Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology

Azar, Salim; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2010

Persistent link: https://www.econbiz.de/10010861572

The effect of hyperchoice on the consumer and the moderating effect of the brand: an application in the jewelry market

Larceneux, Fabrice; Rieunier, Sophie; Fady, André - Université Paris-Dauphine (Paris IX) - 2007

to make a choice. However, these effects of hyperchoice we largely attenuated by the presence of a brand. …

Persistent link: https://www.econbiz.de/10010744751

L’impact des différentes stratégies de changements de noms de marque sur la représentation de la marque et l’attitude des consommateurs

Garnier Aimé, Isabelle - Université Paris-Dauphine (Paris IX) - 2006

This work aims to understand the consumers’ attitude towards the brand names changes by analysing the brand …-after experimental design on two real brand changes and shows growing brand representation evolution according to the strategies. …

Persistent link: https://www.econbiz.de/10010706506

Employee’s identification with a corporate brand: Singularity and consequences of the identification process. The case of a major branding in the telecom industry

Gagne, Jean-François; Josserand, Emmanuel - Université Paris-Dauphine (Paris IX) - 2009

Persistent link: https://www.econbiz.de/10010706512

Le prisme d'identité de marque, outil pour l'analyse historique des publicités - 30 ans de DIM.

Darpy, Denis; Gomy, Pierre - Université Paris-Dauphine (Paris IX) - 1999

well know French brand DIM, the authors present the permanent brand identity across brand extensions. …

Persistent link: https://www.econbiz.de/10010706856

Vers une meilleure compréhension des mécanismes et des effets des programmes relationnels : une étude qualitative exploratoire

Mimouni, Aîda - Université Paris-Dauphine (Paris IX) - 2005

establishment of a gratification system in accordance with the consumers’ expectations, their perception of the brand associations … and their relationship with the brand. …

Persistent link: https://www.econbiz.de/10010707916

Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology

Azar, Salim; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2009

Persistent link: https://www.econbiz.de/10010708326

Brand detachment: Conceptualization, antecedents and proposition of a measurement scale

Perrin-Martinenq, Delphine - Université Paris-Dauphine (Paris IX) - 2002

Having clarified the concept of brand detachment, this communication presents the results of our first data collection …. The first part of this paper conceptualises the phenomenon of brand detachment : After a succinct presentation of the … apprehend its antecedents and outline its impact on brand loyalty. The second part presents the first quantitative results …

Persistent link: https://www.econbiz.de/10010708464