Tata : the evolution of a corporate brand
Morgen Witzel. Foreword by Ram Charan
| Year of publication: |
2010 ; 1. publ.
|
|---|---|
| Authors: | Witzel, Morgen |
| Publisher: |
New Delhi [u.a.] : Penguin Portfolio |
| Subject: | Tata Group | Multinationales Unternehmen | Transnational corporation | Konglomerat | Conglomerate | Markenarchitektur | Brand architecture | Markenartikel | Brand | Markenimage | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 222 S. Ill. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 206-210) and index |
| ISBN: | 978-0-670-08406-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502025