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Quelles expositions d’art pour les enfants ? Etude de cas et recommandations marketing

Caro, Florence; Debenedetti, Stéphane; Krebs, Anne - Université Paris-Dauphine (Paris IX) - 2007

As reminded by Piscitelli and Anderson (2001), children, and particularly small children of 4 to 10 years old are largely overlooked by research devoted to the museum experience. When the child comes under study, the scope nearly always is exclusively that of the learning experience, acquired...

Persistent link: https://www.econbiz.de/10011074449

La responsabilité sociétale des entreprises et la médiation

Mattei, Laetitia - Université Paris-Dauphine (Paris IX) - 2012

legislator specifies that mediation should be a tool to implement CSR.He therefore advocates the development of mediation as a … procedural tool to implement CSR as an integral part of substantive law. Mediation, from both a preventive and a remedial … perspective, is accordingly an instrument to implement CSR.The CSR / mediation nexus successfully combines economic efficiency and …

Persistent link: https://www.econbiz.de/10011074690

Les branches professionnelles sont-elles toujours un lieu pertinent de négociation des normes d'emploi ?

Vincent, Catherine; Tallard, Michèle - Université Paris-Dauphine (Paris IX) - 2014

À l'heure où les pouvoirs publics privilégient le « dialogue social » pour la mise en oeuvre de leurs politiques d'emploi et favorisent ainsi tant la négociation interprofessionnelle que la négociation d'entreprise, on peut s'interroger sur la place laissée à la branche, historiquement...

Persistent link: https://www.econbiz.de/10011228176

The effect of animated images on persuasion: The mediator role of hedonic responses and the moderator role of product category

Hussant-Zebian, Rola - Université Paris-Dauphine (Paris IX) - 2004

This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. It has another objective which is to show off the moderator role of product category. To this purpose, we have manipulated two categories of advertising opposing...

Persistent link: https://www.econbiz.de/10010861603

L’effet des images animées sur la persuasion publicitaire : le rôle médiateur des réponses hédoniques

Hussant-Zebian, Rola - Université Paris-Dauphine (Paris IX) - 2004

This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. To this purpose, we have manipulated two categories of advertising opposing animated to non animated images.

Persistent link: https://www.econbiz.de/10010707136

Emotions in outsourcing. An empirical study in the hotel industry

Nogatchewsky, Gwenaëlle; Donada, Carole - Université Paris-Dauphine (Paris IX) - 2009

This research aims to analyze the role of positive and negative emotions in decisions about supplier switching in the hotel industry. It shows how, in addition to switching costs and relational norms, positive emotions, such as happiness, empathy, gladness and satisfaction, also act as switching...

Persistent link: https://www.econbiz.de/10011074105