We use the neo-institutional and legitimacy theoretical perspective in order to analyze the “business case” i.e. the arguments in favor of sustainable development and best practices, stated by organizations of “The Big Model Companies” that are commited in CSR and want to incitate...

This article analyzes “A Toy Stor(e)y” as an implied promise to offer knowledge about entrepreneurship. At face value, and in the narrator's words, the takeaway or moral of the story is, “If you don't know anything, it pays to be absolutely lucky.” As experts of knowledge creation as...