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Internet marketing management in the South African tourism industry : utilisation of the South African luxury hotel industry

Jansen van Rensburg, C. J. - 2008

ENGLISH ABSTRACT: The objective of this specific research report is to analyse the internet marketing function within …). An in-depth literature review is conducted to analyse the marketing function in general, afterwhich an analysis in terms … of production and services organisation is discussed. Here, the focus is on the 4 P and 7 P marketing mix theories of …

Persistent link: https://www.econbiz.de/10009442058

Increasing South Africa's contribution to global trade in craft

Sugee, Nadia - 2008

ENGLISH ABSTRACT: This study proposes to deal with the challenge of getting craft products efficiently and sustainably to the market.The objective of the study is to suggest an integrated framework for interventions led by the state to ensure that the right products reach the right markets at...

Persistent link: https://www.econbiz.de/10009442070

Government as a strategic partner for South African wine industry in the US market

Mvemve, Mzokhona - 2009

ENGLISH ABSTRACT: The global wine market has faced varying challenges in the first decade of the 21st century; over production brought a power shift in favour of buyers which resulted in a decline in profit margins per bottle sold. The main gainer in these uncertain times has been the consumer....

Persistent link: https://www.econbiz.de/10009442079

Crafting a positioning strategy for the South African apple and pear industry to successfully compete against Chile in European supermarket business

Conradie, Stefan - 2008

Department of Trade and Industry and the International Marketing Council in promotional campaigns where SA Apples and Pears are …

Persistent link: https://www.econbiz.de/10009442083

An analysis of Red Bull energy drink and the strategic marketing process during the first 10 years and the energy drink market in South Africa

Koen, Gerhardus Ignatius - 2008

Red Bull used the strategic marketing process to decide whether to enter the South African market, and from a marketing … the country. The marketing activities soon followed, not in the traditional 4 Ps style of price, product, placeand … each have their specific goals closelyinteracted to form an integrated marketing approach. Red Bull has unique brand events …

Persistent link: https://www.econbiz.de/10009442095

How to utilise marketing opportunities in a highly regulated environment : the veterinary industry

King, Philip Albert - 2008

terms of the general business functions faced by veterinarians is the marketing function, thus the reason for this study. It …, client needs and customer profile in order to identify ways of optimising marketing opportunities. …

Persistent link: https://www.econbiz.de/10009442119

A deliverable sales strategy for Mercedes-Benz Claremont

Van Zyl, Jaco - 2009

-month marketing plan is also developed and is included as an appendix. The author believes these strategies are crucial for short …

Persistent link: https://www.econbiz.de/10009442081

A study of motivation and performance of women entrepreneurs in Western Cape : South Africa

Jacob, Zukeka P. - 2008

ENGLISH ABSTRACT: The study presents an empirical investigation into the association between motivation and performance of women entrepreneurs in the Western Cape Province of South Africa. Motivations behind women starting their own businesses are defined. It assesses the performance of women...

Persistent link: https://www.econbiz.de/10009442027

Economic growth and commodity-market volatility in South Africa

Mazibuko, Palasta - 2008

ENGLISH ABSTRACT: This research studies the relationship between economic growth and commodity-market volatility in South Africa. The mining industry, largely supported by gold, diamonds, coal, iron ore and platinum-group metals, has played a central role in South Africa's economic development....

Persistent link: https://www.econbiz.de/10009442029

Shareholder distribution choices for industrial companies listed on the JSE : share buybacks versus dividends

Bester, P. G. - 2008

ENGLISH ABSTRACT: Repurchasing of shares by South African companies were legalised on 1 July 1999.This introduced an alternative to dividends for distributing cash to shareholders.Although dividends and share repurchases realise the same value in a perfect efficientmarket, the inefficiencies of...

Persistent link: https://www.econbiz.de/10009442030