Showing 1 - 4 of 4
The Australian Arts industry is a vibrant and dynamic sector of the economy. It encompasses both visual and performing arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is unique in that it reports the findings of a research...
Persistent link: https://www.econbiz.de/10009481939
For the past two decades, accounting educators and professional bodies have made calls for internationalizing the accounting curriculum (AAA 1986; AECC 1990; AACSB 1994; IFAC 2002). The International Accounting Standards Committee (IASC) has established international accounting standards for worldwide...
Persistent link: https://www.econbiz.de/10009481990
Previous research on loyalty programs in Australia has shown the benefits gained by partners in these programs. This paper develops this research and introduces the concept of network development in loyalty programs. It builds on the theory of network development (Hertz and Mattson, 2004) and...
Persistent link: https://www.econbiz.de/10009482033
Today's global economy and increased internationalization of business activity are forcing business schools to internationalize their business curriculum, including the accounting curriculum, in order to educate and prepare students to practice globally. However, universities must possess or...
Persistent link: https://www.econbiz.de/10009482040