arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …

trustworthy nodes. This clearly depends on evaluation of trust and trustworthiness of the nodes. This paper proposes an approach … that is based on soft computing to establish quantifiable trust levels between the nodes of an ad-hoc network. The … information on trust levels are then used in the routing decision making process. Extensive simulator studies that utilize the …

concerned about issues of trust, particularly where a new collaboration must be rapidly established to pursue a market … the literature that trust building can be described as a process; that there are a number of dimensions to inter …-organizational trust; and that there are levels of trust that may be assigned. On the basis that "trust is a risky business" it is …

appears to be losing ground due to lack of trust, control, and privacy; and the proliferation of other identity management …

, perhaps counter-intuitively, people will need to come together more to establish the trust that is necessary for effective …