Narrow search
Showing 1 - 10 of 26
Cover Image
Rethinking 'business is business' : a criticalist perspective on teaching business ethics
Fallon, Wayne; Australian Association for Professional … - University of Western Sydney; University of Western Sydney; … - 2005
This paper reports on a study into student perceptions of a Socratic approach to teaching business ethics. The paper lays out a criticalist proposition that there is a discourse of ?ethics-in-business? in which ethics are, pragmatically, subsumed by a more strategic economics focus to business...
Persistent link: https://www.econbiz.de/10009481905
Cover Image
The art of relationships
Stegemann, Nicole; Sutton-Brady, Catherine; Wynstra, J. … - University of Western Sydney; University of Sydney; … - 2005
arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …
Persistent link: https://www.econbiz.de/10009481939
Cover Image
Country of origin' and 'psychic distance' : separate constructs or two sides of the one coin?
Fletcher, Richard; Wynstra, J. Y. F.; Dittrich, K.; … - University of Western Sydney; University of Western Sydney; … - 2005
One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …
Persistent link: https://www.econbiz.de/10009482110
Cover Image
The link between NPD activities and market volatility : an empirical study
Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008
New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...
Persistent link: https://www.econbiz.de/10009482114
Cover Image
Networks and buyer behaviour at the base of the pyramid (BOP)
Chikweche, Tendai; Fletcher, Richard; Baraldi, Enrico; … - University of Western Sydney; University of Western Sydney; … - 2008
Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …
Persistent link: https://www.econbiz.de/10009482152
Cover Image
Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney
Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Western Sydney; … - 2003
The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...
Persistent link: https://www.econbiz.de/10009482242
Cover Image
An evaluation of marketing issues in sales force automation
Lingaiah, Naveen; Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Newcastle; … - 2003
Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...
Persistent link: https://www.econbiz.de/10009482243
Cover Image
From informal initiatives to formal strategies : the role of stakeholders in CSR strategy formation of a large media corporation in Brazil
Mostardeiro, Marcio M. - University of Western Sydney; College of Law and Business; … - 2010
The strategic importance attained by the notion of corporate social responsibility (CSR) over the past two decades has encouraged a greater understanding of the historical processes through which it has evolved and been consolidated in the corporate world. However, the role played by...
Persistent link: https://www.econbiz.de/10009481899
Cover Image
Rethinking 'business is business' : a criticalist perspective on teaching business ethics
Fallon, Wayne; Provis, Chris; Harris, Howard; … - University of Western Sydney; University of Western Sydney - 2005
This paper reports on a study into student perceptions of a Socratic approach to teaching business ethics. The paper lays out a criticalist proposition that there is a discourse of ?ethics-in-business? in which ethics are, pragmatically, subsumed by a more strategic economics focus to business...
Persistent link: https://www.econbiz.de/10009482210
Cover Image
Influences on financial decision making among the rural poor in Bangladesh
Jackson, Laurel R. - University of Western Sydney; College of Business; … - 2010
about the nature of their financial decision making which is taking place within the marketing systems that are operating in … marketing flows linking system participants? (Layton 2007 P 239) are considered in terms of the implications for the impact on … communities. Understanding consumers and their behaviour is at the core of marketing yet much of what we know has been derived …
Persistent link: https://www.econbiz.de/10009481898