training framework for credentialing and preparing front-line employees for the hospitality and tourism industry. Design …/methodology/approach ? Discussion focuses on the hospitality service encounter and the skills and competencies needed by front-line employees to satisfy … systems. Implies that research is needed on the nexus between the service encounter and the competencies needed by employees …

nurturing and growth of middle management, through formal or informal mentoring is of vital importance to hotels that seek to … excel and remain competitive in the current climate. The specific focus of this paper is to report on the lack of mentoring …

arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …

about the nature of their financial decision making which is taking place within the marketing systems that are operating in … marketing flows linking system participants? (Layton 2007 P 239) are considered in terms of the implications for the impact on … communities. Understanding consumers and their behaviour is at the core of marketing yet much of what we know has been derived …

, that of marketing and management, and presents four key findings (a) that firm innovation and firm market orientation are …