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~institution:"Verlag Dr. Kovač"
~subject:"Innovationsdiffusion"
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Innovationen im Strukturwandel...
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Innovationsdiffusion
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Verlag Dr. Kovač
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Modular upgradeability of technological innovations : empirical insights into the role of consumer expectations in the adoption decision process
Bader, Maximilian
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2018
Persistent link: https://www.econbiz.de/10013431006
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Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Nowack, Christian
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2016
Persistent link: https://www.econbiz.de/10011517862
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