Showing 1 - 9 of 9
Persistent link: https://www.econbiz.de/10013173527
Persistent link: https://www.econbiz.de/10011308102
Persistent link: https://www.econbiz.de/10012386891
Persistent link: https://www.econbiz.de/10011634491
Persistent link: https://www.econbiz.de/10011634492
Persistent link: https://www.econbiz.de/10012250969
In order to understand consumers' fashion purchase decisions better, I determine a product's design typicality and brand prominence based on the theories of processing fluency and conspicuous consumption. Then, I relate these visual characteristics to typical product sales patterns to understand...
Persistent link: https://www.econbiz.de/10013534180