Driouchi, Ahmed; Chetioui, Youssef; Baddou, Meryem - Volkswirtschaftliche Fakultät, … - 2011
cheaper and expensive options such that the cheaper product is priced at either a low positive price (cost condition) or zero … people choose options with the highest net benefit. However, the zero price model, proposed by Shampanier, Mazar, and Ariely … (SMA) (2007), suggests that decisions about free (zero price) products do not simply subtract costs from benefits but …